Westinghouse: Brand History

At the forefront of innovation, Westinghouse revolutionized the world by introducing AC power, a groundbreaking achievement that transformed the way homes and cities functioned nationwide. There’s a great film about the legendary rivalry between Thomas Edison's company and Westinghouse called "The Current War" on Netflix, AppleTV, etc - if interested in learning more.

Beyond this iconic rivalry, Westinghouse continued to pioneer groundbreaking achievements throughout history. From placing the first camera on the moon to the first hydro-electric generator at Niagara Falls, the company consistently pushed the boundaries of what was possible. Their contributions extend to creating the famous "We Can Do It" poster during World War II, launching the first nuclear submarine, and leading innovations in lighting, power, home appliances, and smart homes.

Our Brand History video delves into these milestones, offering a glimpse into the legacy of Westinghouse. Filmed both in the United States and China, and using 2D animation created from scratch by our animators, the video presents a historical narrative that brings the brand's history to life.

In aligning with Westinghouse's enduring values, we resurrected the 1960s slogan, "You Can Be Sure," recognizing its timeless relevance. Our team crafted the script to weave together a story that pays homage to Westinghouse's past while highlighting its continued leadership in lighting, power, home appliances, smart homes, and beyond.

Check out our Brand History video and discover the unwavering commitment to innovation that has defined this iconic company for decades.

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