Renaissance Aruba | I Found My Place
This is the experience that started everything.
Back in 2006, Aaron made a vacation video at the Renaissance Aruba and it was the first video he ever made. He uploaded it to a brand-new site called YouTube, mostly because the resort didn’t have any videos and only had a few photos on their website so he wanted to help others know what the resort was really like. Marriott found it, flew him back with an all expenses paid vacation, and told him that he helped the brand realize the importance of social media. They put out a press release and the story landed on the front page of USA Today. (The full story lives on our ABOUT page, it's worth the read.)
Nearly twenty years later, we're still shooting for this hotel. The relationship that launched this whole passion for video is still going strong. The GM who was there then is still there now, and still tells the story to people. From time to time they bring us back to capture the resort at its best, fun social sizzles and marketing assets that ends up across their brochures, channels, and campaigns.
"I Found My Place" is just one of those pieces, a little sizzle following a guest through the resort as she discovers some of the best parts of the property.
Insider tip: most people know Aruba's famous Flamingo Beach, but few realize that the only way to set foot on this beach is as a guest of this resort.
The Result
A 20 year special relationship. What began as a vacation video, shot for fun, has become one of the longest partnerships in our company's history. The footage and photography we create for the resort continues to run across its marketing, from social campaigns to printed materials guests see on property.
