Paw Patrol Live | A Mighty Adventure
If you have kids, chances are Paw Patrol is a fixture in your house, or you’ve seen them on stage. We partnered with Nickelodeon and Cirque du Soleil to shoot the marketing campaign around their touring live production, "A Mighty Adventure."
This was a traveling job in every sense. We moved city to city and state to state, crewing up locally in multiple markets to capture the show on the road. It was a big production, and the filming matched it. Some days were built entirely around marketing deliverables, jib work, promo footage, and a range of assets for the client's team. Other days we shot the live show itself. Watching the behind-the-scenes talent and coordination that goes into staging a production like this was as impressive as anything on stage.
Aaron and the team handled all of the shooting, assembling a fresh crew in each state and supporting Nickelodeon's marketing team with whatever the shoot demanded. Their in-house editors took it from there, turning the footage into the final cuts. Much of what we captured ran as TV commercials and online ads across the campaign so this is all we have but it was a fun experience and a very successful project nonetheless.
The Result
The campaign ran nationwide, and the show packed venues across the country with families. Kids had a blast, parents got a well-earned break, and the client walked away happy. We also made some good friends along the way, which is always a great perk to the job.
This iPhone clip shows the cast warming up and stretching before practice and we think that’s a good example of the how the show kept the vibes high throughout.