Quantum computing has spent decades in the same saying: "someday."

Those days are fading quickly and IonQ is leading that charge. As one of the world's leading quantum companies, their message was simple and bold, Quantum is Now, not a promise for the future, but proof that they’re a technology already reshaping computing, security, and science today.

That meant translating something largely invisible and deeply technical into something people could feel. We brought the full toolkit to bear: live-action photography and cinematography, custom animation to visualize the unseen world of quantum systems, high power voice-over, and editing to tie it all into a single, momentum-building narrative. Every element was designed to do one thing, take an abstract frontier technology and make it tangible, urgent, and now - and keep it all within budget.

This was a collaborative effort where their Head of PR & Communications had a vision and we brought it to life.

We've produced a range of work for IonQ, and this piece is one of the early ones, shot inside of a restricted server room. We created a number of videos with members of the executive team for a specific purpose but we had so much great footage that we turned some of that content into an additional video. Here, we compiled different interviews together since they all talk about why they joined and what makes IonQ an exciting place to build a career.

The challenge on this shoot: a small crew and quick set up but wanting to make a server room look cutting-edge, since that’s what IonQ is. With a small crew and not a lot of time, we leaned on lighting to do a lot of the heavy lifting, transforming a functional white tech space into something cinematic and colorful. The right color and light turned server racks into a cool atmosphere, and gave the look depth and more interesting . Honestly, people don’t often realize how impactful good lighting for interviews can be but when it works, it works.

For World Quantum Day 2025, IonQ (NYSE: IONQ) marked the occasion by ringing the closing bell at the New York Stock Exchange alongside newly appointed CEO Niccolo de Masi (formerly on the board). We were asked to put together a recap of the day for social media, from leadership remarks and conversations on the trading floor to the celebration around the bell.

Covering events like this means anticipating what’s coming, being ready when the moments happen, and often turning around an edit quickly after the event. The finished video gave IonQ a way to share the experience with their audience. It’s a regular part of our work with companies: capturing milestones, announcements, and gatherings, then shaping them into content that carries the energy and significance of the occasion.