Joe is a creative star who has over two decades of advertising experience including copywriting and creative directing. He’s created ground breaking campaigns for GEICO, Walmart, Oreo, Discover Card, The New York Knicks, among others and was named one of the 50 most creative people in the world by Ad Age. He’s won Emmy awards, Webby awards, Cannes Lions International Festival of Creativity awards and many more. But he knows that fame is fleeting. What doesn't disappear, is the desire to plug away and find something new to create.

What he loves most about creating ideas is that it never feels the same. Every job brings something new to figure out and bring to life. The big “What if?”

It can be as dry as procurement or as fun as dog food. But the discipline is the same. Get to work. Dig in. Find the human truth. Craft it with care. And use every possible means to amplify the idea.

It’s not rocket science. Or as one of his favorite cohorts once said, “We make ads. We don’t operate on babies.”