I want to tell you how powerful video will become but the future has already arrived. We are experiencing a full-on video revolution and it’s progressing rapidly and will reach new heights sooner than we think.
Is it really worth considering using videos for promoting your business? The answer is simple: Yes, it’s worth it. Not only because everyone’s doing it but because video is one of the most versatile and profitable digital marketing tools out there.
1- Video shows great ROI. It works.
2- Video builds trust. Reading an ad in a magazine or paragraphs on your website is great, but people want to connect deeper than that.
3- Video appeals to mobile users. People can learn about you, your company, or your product/service from their mobile phones while sitting on a subway or sitting with their friends at Starbucks.
4- Video marketing explain everything easily and in an engaging way. Have a new product or service you’re rolling out? Have a company that’s hard to explain in the ABOUT section of your website? Business is good but you know tons of people still don’t know how awesome you are yet? A good video brings concept to life and gets people excited.
5- It’s easy to share. How many times have you seen someone on social media share something. This happens over email, text message, and even at the dinner table too.
I can’t overstate what a great addition Aaron has been to the team. He’s been involved since the pilot, then we started sending him out as our first one-man-band crew, and he pretty much figured out that workflow for us – racking up a total of 83 segments shot for us. All on his own!…